Dan Beverly

Book your True Purpose Discovery Session (pro bono) @

If you had to sum yourself up in one sentence, what would that sentence be?

We all serve a higher purpose: the contribution we make to the world; the difference we make to those around us; what we’re known for; what we’ll be remembered for.

And we probably have an inkling what our purpose is – but how many of us have really thought deeply about it? How many of us have defined our true sense of purpose?

The power in defining your sense of purpose

Uncovering our sense of purpose is an exciting process of reflection and discovery. And it takes effort and deep thought. Is it worth it?


Purpose drives everything we do. And without a clearly-defined purpose, we end-up living and working according to the agenda of others; a false purpose.

Defining our own sense of purpose is powerful because it puts our agenda back in our own hands. When we arrive at our true sense of purpose, we gain clarity, have direction and set meaningful goals. We have the opportunity to shape our destiny.

  • Clarity & Alignment. Uncovering our sense of purpose brings great clarity to our thinking and our actions. From here, we only set goals that truly resonate with who we are and what we’re about.
  • Motivation & Resilience. Driven by our sense of purpose, we attack goals with new-found conviction. We develop the resilience and perseverance to keep going in the face of opposition.
  • Confidence & Decisiveness. We develop a quiet confidence to make the big decisions and the difficult choices that we all face, occasionally. We feel certain in our path; and harmonious with our decisions.

What purpose will do for your goals

We all have goals. And goal pursuit is all the more powerful when it aligns with our vision, values, strengths – and purpose. Purpose, in particular, is the driver of our “goal hierarchies”.

Goal hierarchies describe how we think about our goals: along a continuum from abstract to concrete.

Purpose sits at the abstract end of the continuum and drives all other elements of the hierarchy. Specific actions sit at the opposite (concrete) end of the continuum and represent what we do. Asking “why?” moves us up the hierarchy (more abstract). Asking “how?” moves us down the hierarchy (more concrete).

For successful goal pursuit, we need to connect how and why. That process starts with understanding and defining our sense of purpose.

Defining your sense of purpose

Defining any big concept generally takes time, thought and reflection: to find what feels right. Unearthing your true process is not a job to be rushed, but a process to be savoured.

Find a quiet space. Grab a blank piece of paper and a pen. Take a mental step back and temporarily postpone whatever thinking you’re carrying right now. And kick-off your reflection with questions like these:

  • What do you believe is your life purpose?
  • What do you feel passionate about?
  • What motivates and inspires you?
  • What experience do others get from you?
  • What excites you about the experience you give others?
  • What do you want to be remembered for?
  • What would you teach to others, if you could?
  • What were you born to do?
  • How are you going to save the world?
  • What’s your one sentence?

What we’re shooting for

A life purpose statement is a short but powerful statement that grounds us. In who we are. And who we want to be. Our personal mission statement.

Mine (and I hope you don’t mind me sharing) is: “to inspire possibility in others”.

Only you will know when you arrive at your true life purpose statement. You’ll feel the connection and fit. It will resonate with you deeply. Your life purpose statement will be visionary and inspiring. And it will be limitless.

Following our purpose

Once we understand our true sense of purpose, we must follow that purpose for ourselves.

Ask yourself: where in my life is my purpose being most fulfilled and expressed? Where might I make changes to better express my sense of purpose?

Inspiration at the Pivotal Moments

I’ve known for some time that my life’s purpose is all about “inspiring others at the pivotal moments”. And now, as an expression of that sense of purpose, I’ve created a powerful one-off “True Purpose Discovery Session“, designed to help you uncover your purpose in a single conversation – in return for your optional donation to my chosen charity, SmartWorks.

I’ve made time available in my calendar and invite you to take advantage of that, today: to define your purpose statement. So, go online and book your call today:

define your purpose today
Let’s schedule a call. 45 minutes of transformational conversation to discover and define your true purpose.
Dan Beverly

Dan Beverly is a leadership and performance coach helping high-calibre, high-performing professional women embrace the pivotal career moments.

To work with Dan, go online to book your complimentary “Session Zero” – and start capitalising on your pivotal career moment, today.