Dan Beverly

There’s enough out there on the “perfect” profile to make your head spin. So no sense me adding to it. But perhaps I can complement it.

Here are 6 neuroscience-backed considerations for your next perfect profile.

Set the Frame.

  • Our brain loves to generalise and categorise. A place for everything; and everything in its place. To have our profile hit home and entice further reading and consideration, we need to set the right frame from the outset.
  • For your next profile: right beneath your name (which I hope is already the first and biggest thing on your profile), add a descriptor (“Management Consultant”, “Research Analyst”, “Programme Manger” etc.) that you can legitimately claim and that most closely matches the role you’re going for. And use the descriptor of their language, not yours.

Future Focus.

  • Our brain loves to imagine the future and get solutions-focused. When it does that, it creates new connections and pathways; dreams-up new insights; and releases positive neurotransmitters like dopamine and adrenaline. So we feel good and want to take action.
  • For your next profile: move away from dull, backward-looking renditions of past roles and responsibilities. And instead, dig-out evidence that links what you have done with what you will do for your next employer. Give them a guarantee of future performance that will interest and excite them. Your “Personal Promise”.

Home Runs Only, Please.

  • So, this sounds obvious: because you’re not going to litter your profile with issues and setbacks. But we can easily go the other way: and list every single small win, ever. And whilst the temptation might be to think: some achievements is good; more is better. Know this: the brain doesn’t sum what it knows about you; it averages it.
  • For your next profile: remind yourself that less is more. Say 1 or 2 superb things about yourself and what you’ve achieved. And it’ll have far more brain-based impact than 1 or 2 superb achievements, diluted by 3 or 4 mediocre achievements.

Showcase Your Competencies.

  • Our brain loves novelty and interest. It loves to have its interest piqued; and made to make new connections; all while being kept safe enough to explore. In the context of a profile, we can do that by showcasing our key differentiators: our competencies.
  • For your next profile: really distinguish yourself from the rest of the crowd by NOT burying your differentiating experience and expertise within a listed career history. Instead, showcase your competencies (how you bring to bear your skills, knowledge and abilities to deliver a result) as stand-alone headings, followed by 2 or 3 stellar examples that evidence that competency.

Succinct. Specific. Scannable.

  • Our thinking brain is limited in its capacity and extremely energy intensive. And so it avoids the threat of too much new thinking. For your profile, it means your reader’s brain doesn’t want to spend time and energy on this.
  • For your next profile: make it super brain-friendly by adopting 3 simple rules: succinct; specific; scannable. Get to the essence of your offer and build your profile around that small but potent handful of differentiators. And don’t forget to format accordingly to make them stand out.

30 Seconds to Impress.

  • Our brain makes a decision before “we” do. In the blink of an eye, we’ve decided. At which point, we invest the time to justify our already-made decisions.
  • For your next profile: run it through your own 30-second test. If you’ve not taken a look at your profile for a while: perfect. If you’re working on it right now, finish it and put it to one side before coming back to it a day later. Grab a pen and paper for notes: and then open your profile. What do you notice? What impression do you get? What screams out? Who is the owner of this profile? And now make some notes to inform your next edit.


  • If you’re looking for a great resource to help you create your best profile yet, take a look at my personal favourite: Pitch Yourself by Bill Faust and Michael Faust.
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Dan Beverly

Dan Beverly is a leadership and performance coach helping high-calibre, high-performing professional women embrace the pivotal career moments.

To work with Dan, go online to book “Session Zero” – and start capitalising on your pivotal career moment, today.